Paris: Capital of Luxury Watches

Paris, the world's premier tourist destination and capital of luxury, is now also on the list of brand watch capitals.

One of the most renowned locations is the 23,600 square foot Bucherer store, the number one luxury watch distributor in Europe.

The store is located in the heart of the city next to Place Vendôme and the two major department stores Galeries Lafayette and Printemps.

It occupies a beautiful Haussmannian building, replacing the former Old England store. The 23,600 square feet is divided into a basement, ground floor, and first floor selling 23 brands.

Cartier, the main brand of Bucherer, is found in a store adjacent to the main address, directly accessible from the first floor of Richemont.

On the ground floor of Bucherer, we find traditional brands like Rolex, Blancpain, Jaeger-LeCoultre, Longines, Tudor, and Vacheron Constantin.

In the basement, we have more creative and affordable brands such as B Swiss, Mido, Oris, Rado, and Tissot.

On the first floor, in addition to direct access to the Cartier store, Bucherer sells other prestigious brands: A. Lange & Söhne, Baume & Mercier, Carl F. Bucherer, Chopard, Girard-Perregaux, IWC, Montblanc, Panerai, Piaget, Roger Dubuis, Van Cleef & Arpels, and Zenith.

This floor also features MontBlanc pens.

Bucherer: 12 boulevard des Capucines 75009 Paris.

If we can't find the watch of our dreams at Bucherer, there are other options nearby:

First, right next to Bucherer is what the French call the 'Bucherer ecosystem': brands that have opened their stores on the same avenue. TAG Heuer, located next door, and Omega, across the street, both undoubtedly benefit from Bucherer's attraction.

Second option, Place Vendôme, the traditional center for luxury addresses.

Piaget: 16 Place Vendôme

Audemars Piguet: 360 rue Saint Honoré

Chaumet: 12 Place Vendôme

Patek Philippe: 12 Place Vendôme

Dubail: 21 Place Vendôme

Louis Vuitton: 23 Place Vendôme

If this topic interests you, we have other specific articles about watches (click here).

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